London’s answer to New Gothic Velvetine return with sophomore single ‘Hideaway’

Spearheading the artistic war on dishonesty in the shattering of social mirages, Velvetine master the art of gothic shoegaze in the style of a prophetic vision.

Hearkening to years gone by with a nostalgic yearning for authenticity and transparency, for this single Velvetine switch lenses and take off the rose-tinted glasses. For their sophomore single, Velvetine step again into the light with brutal honesty in ‘Hideaway’.

More than ever, we’re witnessing a cultural scramble for the truth in a world full of veils, fronts and falsehoods. Sometimes it feels like the only option is to hide away and burrow one’s head in the sand, forever disappearing into fairy tales. In a world so obsessed with how things appear, Velvetine dreams of a more honest society in a world that is predicated on how things truly are.

The world we live in can feel disappointing and false, as more and more we witness the full picture unfold, we see once unshakeable pillars of truth having a foundation that is solely built on lies. It can feel exhausting to be an optimist, with each day feeling like a barrage of disappointments as the world’s illusions break down before your very eyes.

“The ancient, the wise, for those we should fight, I want to see the world change into white.”

Frustrating as it might be to exist surrounded by the mendacious and injustices, this single highlights the act of truth-seeking particularly as being the paramount of importance in modern day society. For a creative person especially, it’s an everyday battle to fight the fatalistic gloom. The wool is constantly pulled over our eyes and living feels like an onslaught of phantasmagoria, like existing in a fever dream where truth is indistinguishable from fabrication. This single is an apt representation of this very feeling, one that is universally shared and is vastly relatable.

Ultimately, this single is a breath of fresh air that is as poetic as it is innovative. With ‘Hideaway’ Velvetine offer a single that is complex, beautiful and alive with raw verisimilitude.